Target

30: Album Review

Since May of 2019 when Adele made a social media post about her 30th year, fans across the globe (me included) waited for a new album. After speculation it would come in 2020, getting delayed, and plenty of teasing moments of her name trending on social media, Adele finally released the first single, “Easy On Me”, from her new album 30 back in October 2021. This also came with the announcement that her new record would drop on November 19th. I knew I would be in LA that day and while there I made sure I stayed up long enough to listen to the new record that dropped at midnight EST. From the brief run through that night, I realized this was Adele’s most musically diverse album yet.

Adele’s albums are usually pretty predictable – heart breaking ballads and occasionally a bop like “Rolling in the Deep”. This album had a mix of all of it plus some tracks that sound straight out of the 40’s or 50’s. There’s a track that adds an electronic flavor to her repertoire with “Oh My God,” one of two bops from 30. You also get some classic 19 era Adele with “Cry Your Heart Out.” The album is different, but it works.

I pre-ordered the album a few weeks earlier because I knew I wouldn’t be in town to grab it right away. I got the Target version which included 3 exclusive tracks, “Wild Wild West,” “Can’t Be Together,” and a version of “Easy on Me” with Chris Stapleton. Honestly I’m glad I got it because I really dig “Wild Wild West” and especially “Can’t Be Together.” Both songs could have easily been on the standard version of the record.

Overall, I don’t think this is Adele’s best album. I like that she diversified her music a bit and I like some of it, maybe even most of it, but I just wasn’t into all of it. 21 and 25 are tough to beat too. 30 does have several songs that will be Adele faves for years to come though. “Easy on Me” is the perfect first single. “I Drink Wine” is so relatable and I still can’t get over “Oh My God” and “Can I Get It.” The point is even if this album isn’t my fave it’s still going to be massively successful, because even if it’s not the best, it’s still Adele and she’s the best. She’s a superstar. She can definitely get it and I’m not sure we’ll ever be able to get enough.